Every year, FITUR in Madrid brings together the very best of the global travel industry, and for us as a car rental company, it’s an event we truly value. While it’s a great opportunity to connect with partners and explore new trends, our main reason for attending is simple: to better serve our customers.

By being at FITUR, we stay close to what’s happening in travel, new destinations, changing customer expectations, and innovations that make journeys smoother. These insights help us improve our services, expand our offerings, and ensure our customers enjoy reliable, flexible, and stress-free car rental experiences wherever they travel.

Ultimately, FITUR helps us put our customers first. What we learn in Madrid comes back with us, shaping how we operate and how we continue to make getting on the road easier, more transparent, and more enjoyable for the people who choose to travel with us.